From a struggling website to a national skincare brand — built from the ground up.
Natural, botanical & compounded skincare — DermaGen by Botanical Chemist
$592K+
Sales generated in the first 3 years
313K+
Sessions across organic, social, and email
6,542
Orders processed
Great products. A digital presence that was holding them back.
DermaGen by Botanical Chemist came to CH Digitals with a strong product range and genuine clinical expertise. What they did not have was a digital presence that communicated any of it — or a store that actually converted.
The website was not performing. The email marketing was minimal. There was no real SEO strategy. Revenue from the online store was roughly $500 per month — well below what the product quality and existing customer loyalty should have been producing.
The brief was clear: rebuild the digital infrastructure so it actually matched the depth of the offer, and build systems underneath it that could scale.
The result
Within six months of the Shopify rebuild, DermaGen went from ~$500/month to $30,000/month in online revenue. Over three years, the system generated $592K+ in total sales.
Sales generated in the first 3 years
$592K+
Sessions across organic, social, and email
313K+
Orders processed
6,542
Checkout conversion rate
54.2%
Average order value
$79.16
Email subscribers built in 2 years
10K+
What CH Digitals built and owned across the engagement.
Services delivered
Shopify store build
Website design & development
SEO strategy & execution
Email marketing via Klaviyo
Marketing strategy
Social media
Ongoing support & partnership
Platform
Shopify
The store was rebuilt on Shopify with custom design, proper product architecture, and clean collection structure — built to convert and built to scale.
Klaviyo
Email marketing via Klaviyo built the subscriber base to 10,000+ in two years — with flows for welcome, post-purchase, browse abandonment, and re-engagement.
Ongoing
Partnership
CH Digitals stayed close — monthly performance reviews, SEO refinement, content updates, and strategic guidance as DermaGen grew nationally.
Want results like this?
Book a free strategy session and map what a stronger digital system looks like for your business.
Every engagement starts the same way — an honest look at what you have, what is not working, and what needs to change.